Nowadays, many businesses engage in email marketing as channel of nurturing leads and generating more sales for themselves. As a marketing method, email marketing is still developing but it is quite effective and a very easy means of reaching plenty people from different parts of the world. There are a lot of email service providers but Gmail which is among the most popular ones has one billion subscribers. This number according to the prediction of Radicati Group will increase to 3 billion across the globe by 2020.
Despite the growing number of email users, it is not yet yielding the best result for many businesses that use them because there are a lot of things that they are not getting well. To get the best from your email marketing strategy, it is advisable that you do the right thing. Here are some guidelines to follow to sustain growth and achieve the best goal.
Send email to the right audience
If you are sending email regardless of its content, whether you are promoting a product or announcing a promo, it is important that you consider the audience you are sending it to. Ensure that you have the right email list. The best way to determine whether your email list is the right one or not is to check the activities of subscribers. Emails marketing is like the food we eat. If you receive what you don’t eat as a present from somebody, you will not appreciate it no matter the quantity and the number of times, you receive such a gift. So, if your subscribers are active and respond quickly to your email campaign, it means that they like what they are receiving from you. So, if your audience does not respond quickly to your message or give poor response, it will be better you stop the marketing campaign. Put yourself in the shoes of the audience, if you are offered what you don’t eat, definitely you will throw it away. Your subscribers will continue to delete them from their inbox if they don’t like them. But you can buy emailz of high quality. So, send emails only to the lists that act on them or respond to you.
Determine the goal of an email before sending
Don’t just send an email without any aim or objective. Always define your objective in every email marketing before sending it. If you have no goal in mind, definitely, the recipients will not understand the reason why you are sending them the email. Besides having a goal in mind in every email marketing campaign will help you to define success and create a list that will help you to achieve that.
Persoanlise your emails
Try to address your email to your clients to show them that you know them and that they are not anonymous human beings. Besides, this will show them that the email is actually meant for them.
Text your email
Before sending an email ensure that you test it to ensure that it is going to the recipient’s name.
Use your personalize account
Don’t use nonreply email account to send an email. It is a part of the personalization to use your email account to send an email. This will help you to generate replies which will also go to the right person.